Let’s say you’re drafting the ultimate content marketing strategy. Lorem Ipsum is placeholder text that stands in for meaningful content. It allows designers to focus on getting the graphical elements such as typography, font, and page layout in place first, before you move forward with the rest of your strategy.

Before publication, you replace the Lorem Ipsum text with your polished, high quality content. Typically, Lorem Ipsum text consists of a jumbled section of De finibus bonorum et malorum, a first century, philosophical text written by Cicero.

Words are added, modified, or removed to make it nonsensical. One of the main benefits of using Lorem Ipsum is that it can be easily generated, and it takes the pressure off designers to create meaningful text. Instead, they can focus on crafting the best website possible, and add in content after a page has been designed.